Opening a Representative Office in Australia in 2024-25: Complete Guide

In this article, we have discuss about opening a representative office in Australia in 2024-25. Read the complete article to know more about procedure, benefits and more.


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    If you’re a foreign firm trying to expand into Australia, you’ve probably heard of the notion of a Representative Office. A representative office is a non-profit institution owned by a foreign firm that acts as a vehicle for different commercial operations in the Australian market. In this post, we’ll go over what a representative office is, what it can do for you, and how to establish one in Australia. Our goal is to present you with a thorough guide that outperforms the available literature on this subject.

    What is an Australian Representative Office?

    A Representative Office, sometimes known as a “Rep Office,” is a non-profit institution created by a foreign firm intending to conduct business in Australia. Typical examples of these activities are

    • Quality Control: Ensuring product quality control before it is distributed from the parent firm to local clients.
    • Administrative activities: Handling administrative and operational activities on behalf of the corporate headquarters.
    • Market Research: The process of doing market research to get insights about the Australian market.
    • Facilitating Communication: Serving as a liaison between the parent firm and its present and prospective Australian clients.
    • Product/Service Promotion: Promoting and promoting the parent company’s products and services.
    • Other Qualifying Activities: Participating in other activities that are legal in Australia.

    A primary advantage of establishing a Representative Office over establishing a subsidiary or branch office is that it is subject to less regulatory restraints from the government. A Representative Office may normally be established in less than a month.

    Representative Offices are exempt from ASIC registration; nevertheless, if a Representative Office wants to engage local staff, it must register with the Australian Taxation Office (ATO) for income tax compliance.

    Procedure for Setting up a Representative Office in Australia

    A foreign corporation must follow the following procedures to establish a Representative Office in Australia:

    • Physical Office Address: Establish a physical office address for the Australian Representative Office.
    • ATO Registration: The Representative Office must register with the Australian Taxation Office (ATO) before hiring any locals.

    While hiring a resident agent is not required, it is strongly advised since their in-depth knowledge of the local market may be useful in making well-informed decisions to meet your company’s objectives.

    Benefits of Establishing a Representative Office in Australia

    Let us now look at the benefits of opening a Representative Office in Australia:

    • Market Research: Entering a foreign market can be difficult, and a Representative Office is a good proving ground. It enables you to comprehend the local business environment, determine market acceptance, and strategically plan your brand’s strategy for future progress in Australia.
    • There is no need to register with ASIC: Representative Offices, unlike other corporate structures, are excluded from the time-consuming, expensive, and paperwork-intensive registration process with ASIC. This is due to the fact that they do not earn revenue, which decreases the regulatory load.
    • Relationship Development: Managing connections with vendors and government officials in a foreign nation may be difficult. A Representative Office may assist you in identifying dependable suppliers and cultivating strong connections with government officials, allowing for a smoother transition when expanding your business.
    • Creating a Presence: Having a physical office in Australia provides your business with a strong presence and boosts credibility. You may increase brand recognition by running advertising campaigns, improving client communication, and assuring product quality control prior to local distribution.
    • There is no long-term commitment: Representative Offices are generally formed for shorter periods of time, often lasting 2-3 years. This gives the parent firm plenty of time to assess the potential of its products and services in the Australian market. Renewal or extension is available at the discretion of the parent firm.

    Drawbacks of Establishing a Representative Office in Australia

    As with every corporate structure, there are drawbacks to setting up a Representative Office:

    • There is no revenue generation: It is illegal for a Representative Office to generate revenue, whether via direct or indirect sales. This constraint might be a big disadvantage for businesses looking for fast earnings.
    • Reliance on the Parent Corporation: A Representative Office relies on funds from the parent corporation to function properly. If the parent firm does not offer adequate money, the Representative Office, as a non-profit corporation, may be obliged to close its doors.
    • Fewer Activities: Aside from income production constraints, a Representative Office is also prohibited from providing services to third parties or seeking government tax breaks.
    • Administrative Expenses: Maintaining a physical office address incurs expenditures such as rent, utilities, staff, and other administrative charges. These costs can add up, especially because Representative Offices do not produce money.


    Foreign enterprises frequently struggle with the intricacies of Australian rules and business conditions. Uncertainties are unavoidable given the multiple factors involved in establishing your firm. Before committing to full-fledged growth, you may test the waters, decrease uncertainty, and make informed decisions by establishing an Australian Representative Office.

    Australia’s Company Set Up Australia’s team of business experts is well-equipped to give comprehensive advice on compliance, location selection, and every element of establishing your Representative Office in Australia. You can successfully navigate the Australian business scene and position your company for success with our support At OnDemand International.


    What is a Representative Office in Australia?

    A Representative Office is a type of Australian corporate presence that permits foreign enterprises to establish a limited presence in Australia for non-trading activities such as market research, promotion, and liaison.

    What are the primary functions of an Australian Representative Office?

    Representative offices are often formed for tasks such as market research, connection development with potential clients or partners, and product or service promotion for the parent firm.

    Can a Representative Office in Australia open a bank account?

    In general, a Representative Office cannot create a bank account in Australia since it is not permitted to conduct financial operations or generate income.

    What are the tax consequences of establishing a Representative Office in Australia?

    Representative offices are normally exempt from income tax in Australia since they do not generate money. They may, however, be subject to additional tax requirements, such as payroll taxes for local workers.