How to Write a Business Plan?: Purpose & Need Explained

A business plan comprises strategic recommendations, goals, and instructions for the operations of a company and functions as a thorough road map, outlining the target market, competitive environment, mission, and financial predictions of the organization.


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    Every year, many people launch businesses, but very few of them go on to succeed in the long run. According to studies, 20% of companies fail during the first two years of operation. If you are someone who is looking to start a business, then one of the things you should do is create a business plan. A business plan is a document that helps people meticulously plan out their venture, and specify their goals and the means by which they will be attained. Whether you’re launching a new project, trying to grow your existing company, or trying to draw in investors, understanding how to write a business plan is essential for success. 

    Through this guide, we will be exploring what a business plan is. We will be covering the need for a business plan, the purpose behind creating a business plan, and how you can write an effective business plan.

    What is a Business Plan?

    A business plan is a written document outlining the operations of a firm and how it intends to reach its objectives. A business plan comprises strategic recommendations, goals, and instructions for the operations of a company. Startups usually utilize business plans in order to gain momentum and draw in investors and similarly, for established organizations, a business plan assists in maintaining executive team focus and progress toward achieving both short- and long-term goals. Essentially, it’s a blueprint that guides the decision-making process, offering a clear direction for the business’s future.

    Why do you need a Business Plan?

    Clarity of Vision: A well-crafted business plan helps crystallize your business vision. It forces you to articulate your goals and the path to achieving them.

    Attracting Investors: Investments with a strong plan have a higher chance of being funded. It demonstrates that you’ve thoroughly evaluated the market and have a strategic approach to success.

    Risk Mitigation: A business plan helps you create backup plans and reduce the effect of unforeseen events by anticipating probable obstacles and hazards.

    Operational Guidance: It serves as a guide for day-to-day operations, ensuring that every decision aligns with the overarching business strategy.

    Facilitating Communication: A business plan is an invaluable communication tool. It conveys your business model, target market, and growth strategy to stakeholders, employees, and potential partners.

    Purpose of a Business Plan

    A business plan fulfils a number of essential functions that support a company’s long-term viability and success.

    1. Strategic Roadmap

    A business plan serves as a crucial document that lays out the long-term goals and objectives of your organization. It identifies your target market, competitors, and unique selling propositions. Using this roadmap will assist you in making well-informed decisions that support your future motives.

    2. Operational Guide

    As your business grows, having a documented plan becomes instrumental in day-to-day operations. It provides a reference point for decision-making, ensuring that all actions contribute to the overall business strategy.

    3. Risk Management

    Identifying potential risks and challenges is an essential component of company planning. By anticipating these obstacles, you are able to create plans for reducing risks and overcoming obstacles.

    What Does a Business Plan Contain?

    Generally, a thorough business strategy has the following essential components:

    1. Executive Summary

    The executive summary section of a business plan presents a succinct synopsis of your company, including your purpose, vision, and the distinctive value proposition that your company offers.

    2. Business Description

    Here, you delve into the details of your business, including its history, structure, and legal form. Here, you can outline your products or services and explain what sets them apart in the market.

    3. Market Analysis

    Provide a thorough analysis of your competition, target market, and industry trends. Determine who your target audience is and show that you have a thorough awareness of their requirements and preferences.

    4. Organization and Management

    Detail the organizational structure of your business, including key team members and their roles. Emphasize the knowledge and abilities that give your team the best chance of achieving the objectives of the company.

    5. Good or Service Offered

    Give a thorough explanation of the services you offer. Which issues do they resolve? What advantages do they offer? Include information on pricing, suppliers, and any proprietary technology.

    6. Marketing & Sales

    Describe your sales as well as marketing strategies in your business plan. In what ways do you hope to draw in and keep clients? What channels will you use for promotion, and what is your sales forecast?

    7. Funding Request

    If you’re seeking funding, clearly outline the amount you need, its purpose, and the expected returns for investors in your business plan.

    8. Financial Projections

    Provide comprehensive financial forecasts that include cash flow, balance sheet, and income statement information. Provide realistic and data-driven estimates to showcase the financial viability of your business.

    How to Write a Business Plan?

    Although writing a business plan could seem like a difficult undertaking, it can be made more approachable by breaking it down into smaller, more doable parts. 

    Here are the steps that can assist you in creating a successful business plan for your company:

    1. Research and Analysis

    Start by doing a comprehensive study of your market, rivals, and industry. Determine who your target market is and what needs they have. This serves as the basis for your business plan.

    2. Define Your Business

    Clearly articulate your business’s mission, vision, and values. You must explain your offerings and what sets them apart from the competition.

    3. Outline Your Organizational Structure

    Describe the important team members, their responsibilities, and how their abilities help the company succeed.

    4. Conduct a Market Analysis

    Describe in depth the target market, rivals, and market developments in your industry. Show that you have a thorough awareness of the market dynamics that may affect your company.

    5. Develop Marketing and Sales Strategies

    Describe your marketing strategy for your goods or services and the channels you’ll utilize for sales. Include a realistic sales forecast based on your market research.

    6. Create Financial Projections

    Present detailed financial projections based on realistic assumptions. Provide income statements, balance sheets, as well as cash flow statements to showcase the financial health of your business.

    7. Create the Executive Summary

    Make an effective executive summary that highlights the main ideas in your business plan. Make it interesting because this is frequently the first part that stakeholders and investors will read in your company’s plan.

    Read More: Business Plan Template

    Tips for Drafting a Successful Business Plan

    • Be Concise and Clear: While creating a business plan, you must avoid unnecessary jargon and keep your language simple and clear. A concise plan is more likely to be thoroughly read and understood.
    • Focus on Your Audience: You have to tailor your business plan to your specific audience. Financial estimates might be of interest to investors, while operational concerns might be of greater importance to staff.
    • Use Visuals: Add charts, graphs, and other graphics to your business plan to increase its readability. Visual representations of data can enhance understanding.
    • Be Realistic: While optimism is crucial, be realistic in your projections and goals. Unrealistic expectations can erode credibility.
    • Evaluate and Update Frequently: You must review and revise the business plan on a regular basis to look for shifts in the market, sector, or your company itself.


    Whether you are an experienced company owner, an aspiring entrepreneur, or an investor, the importance of a robust business plan cannot be overstated. It’s a vital instrument for planning, a beacon guiding your business decisions, and a key to unlocking the doors of funding and growth opportunities. Remember, a successful business is not built on ideas alone, but on well-planned and effectively executed strategies, and this is where your business plan comes into play. Take the time to craft a comprehensive, thoughtful, and realistic business plan – it’s an investment in your business’s future.


    Review and update your business plan regularly to make sure it accurately depicts the state of the market and the development of your company.

    A business plan must include financial estimates, particularly if you are looking for investment.

    Yes, companies of all sizes may benefit from having a business plan. It provides direction and helps in managing growth.

    Yes, templates can be a helpful starting point, providing a structured framework. But customize the template to suit your particular company and sector. A personalized touch enhances the authenticity of your plan.