How to Set Up an EdTech Company in Amsterdam?: Steps & Taxes Covered

Looking to set up an edtech company in Amsterdam? This complete guide will cover the process, funding options as well as legal considerations for registering your edtech business.


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    In the bustling landscape of global education technology (ed-tech), Amsterdam stands out as an inviting beacon for entrepreneurs and investors alike. The Dutch capital is an ideal place to grow and promote ed-tech businesses because of its dynamic ecosystem, advantageous location, friendly business climate, and progressive laws. 

    In this comprehensive guide, we delve into why starting an edtech company in Amsterdam is a compelling choice, along with essential considerations and practical steps to embark on this exciting journey.

    Why Start an Ed-Tech Company in Amsterdam?

    1. Innovative Ecosystem: Amsterdam boasts a thriving ecosystem driven by innovation and entrepreneurship. Home to renowned universities, research institutes, and tech hubs, the city fosters collaboration and knowledge exchange, fueling the growth of ed-tech ventures.
    2. Global Connectivity: Amsterdam’s location in the center of Europe makes it the perfect place to start when investigating new markets. Its sophisticated digital infrastructure and well-connected network, which includes Schiphol Airport, enable easy access to partners, investors, and customers around the globe.
    3. Progressive Policies: The Netherlands is renowned for its progressive policies and favorable business climate. Amsterdam has favourable conditions for ed-tech businesses to thrive, including accommodating labour regulations, strong intellectual property protection, and government initiatives.
    4. Multilingual Talent Pool: Amsterdam attracts diverse talent from across the globe, thanks to its multiculturalism and English proficiency. Entrepreneurs have access to a large pool of highly qualified individuals who speak various languages, which is crucial for creating and growing international ed-tech products.

    Legal Considerations for Setting Up an Ed-Tech Company in Amsterdam

    1. Business Structure: Entrepreneurs can choose from various business structures, including sole proprietorship, partnership, or establishing a limited liability company (BV). Opting for a BV offers limited liability protection and is a preferred choice for startups seeking external funding.
    2. Company Registration: The process of registering a company in Amsterdam is streamlined and can be completed online through the Dutch Chamber of Commerce (KvK). Entrepreneurs need to provide essential details, such as company name, business activities, and shareholder information.
    3. Intellectual Property (IP) Protection: For ed-tech businesses, intellectual property protection is essential. Amsterdam facilitates the commercialization of technological breakthroughs through its strong IP protection rules and innovative incentives, such as patent box regimes.

    Steps to Register Your EdTech Company in Amsterdam

    Registering your company with the Dutch Chamber of Commerce (Kamer van Koophandel) is a straightforward process:

    Choose a Business Structure 

    Select the most suitable legal structure for your ed-tech venture, considering factors such as liability, taxation, and future scalability. 

    Select a Name for Your Business

    Ensure it complies with Dutch regulations and check for availability.

    Prepare Articles of Association

    Complete the company registration process through the Dutch Chamber of Commerce (KvK) website. To formally create your educational technology business in Amsterdam, submit all essential paperwork and make the relevant payments.

    Register with the Chamber of Commerce

    Submit necessary documents including Articles of Association, identification proof, and proof of residence.

    Open a Business Bank Account

    Setting up a corporate bank account is essential for conducting commercial transactions.

    Funding Options for Ed-Tech Startups in Amsterdam

    • Venture Capital: Amsterdam’s vibrant startup ecosystem attracts venture capital firms actively seeking investment opportunities in ed-tech. Pitching to venture capitalists and angel investors can provide the necessary funding to fuel growth and expansion.
    • Government Grants and Incentives: Explore government grants, subsidies, and incentive programs available to support innovation and entrepreneurship in the ed-tech sector. Initiatives such as the Innovation Credit and WBSO subsidy can provide valuable financial support to eligible startups.
    • Crowdfunding Platforms: Leverage crowdfunding platforms to raise funds from numerous investors, covering individuals, institutions, and philanthropic organizations. Crowdfunding offers an alternative funding avenue while also validating market demand for your ed-tech solution.
    • Bootstrapping: This entails funding your company via your own savings and initial revenue generation.
    • Angel Investors: In return for stock, wealthy people invest in bright startups.

    Marketing Strategies for Ed-Tech Companies in Amsterdam

    1. Content marketing: To engage your target audience and show thought leadership in the ed-tech industry, produce interesting instructive materials including whitepapers, instructional videos, and blog entries.
    2. Collaborations and Partnerships: To broaden your consumer base and reach new markets, establish strategic alliances with academic institutions, corporate training providers, and technological firms.
    3. Digital Marketing: Use email marketing, social media, and search engine optimization (SEO) to your advantage to draw potential consumers to your ed-tech platform and increase brand awareness.

    Licenses for Ed-Tech Companies in Amsterdam

    1. Educational Accreditation: Depending on your ed-tech firm, you might need a license or educational certification from the appropriate authorities. Assure adherence to legal regulations in order to conduct lawful business in the education sector.
    2. Data Protection Compliance: Respect data privacy laws, like the General Data Protection Regulation (GDPR), to protect user information and reduce legal risks related to managing sensitive personal data.

    Taxes and Accounting for EdTech Businesses in Amsterdam

    • Corporate Taxation: Understand the corporate tax rates and incentives applicable to ed-tech businesses in the Netherlands. Explore tax optimization strategies, including research and development (R&D) tax credits and innovation box regimes, to minimize tax liabilities.
    • VAT Registration: Register for Value Added Tax (VAT) if your ed-tech company exceeds the threshold for taxable turnover. Comply with VAT regulations and file periodic VAT returns to maintain tax compliance.


    Start your entrepreneurial adventure in the exciting field of education technology by selecting Amsterdam as your starting point. With its cutting-edge ecosystem, encouraging laws, and advantageous locations, Amsterdam presents unmatched chances for ed-tech businesses to flourish and leave a lasting mark on the world of education. 

    At OnDemand International, our dedication lies in providing entrepreneurs with the necessary tools and assistance to ensure their success. Contact our professionals today to kickstart your ed-tech venture and unlock limitless possibilities in Amsterdam!


    Amsterdam offers a vibrant ecosystem, global connectivity, progressive policies, and a multilingual talent pool, making it an ideal hub for ed-tech entrepreneurs and investors.

    Registering your ed-tech company in Amsterdam involves crafting a business plan, choosing a suitable legal structure, completing company formation procedures, and ensuring compliance with tax and accounting regulations.

    Venture capital firms, government grants, incentives, and crowdfunding platforms are among the financial options available to Amsterdam-based ed-tech entrepreneurs to support their expansion and innovation.

    Ed-tech companies might need to register for VAT, comply with data protection laws, accredit educational institutions, and comprehend Dutch corporate taxation and accounting rules.