Start a Social Media Marketing Company in Singapore: Procedure & Requirements

Seeking to start a social media marketing company in Singapore? Here we will be discussing the entire procedure and requirements for business setup in Singapore. Get your business registered today with our company formation experts.


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    start a social media marketing company in singapore


    Within the ever-changing realm of digital marketing, social media marketing has become a potent instrument for companies looking to establish a connection with their target market, increase brand recognition, and boost revenue. Due to the growing need for social media marketing services, business owners are looking for ways to launch their own companies in this field. Singapore is a great place to launch a social media marketing business because of its advantageous location and friendly business climate. 

    In this article, we will explore why Singapore is an attractive option, the step-by-step process of incorporating a social media marketing firm in Singapore. Furthermore, we would be covering the legal requirements, tax implications, selecting an appropriate business structure, and FAQs related to registering such a company.

    Why Singapore is Ideal for Starting a Social Media Marketing Business?

    Singapore boasts several advantages that make it an ideal location for your SMM company:

    1. Tech-Savvy Population: Singapore has one of the highest internet penetration rates in the world, and a sizable proportion of its citizens use social media regularly. This tech-savvy demographic is a great place to apply your marketing knowledge.
    2. Strategic Location: Singapore’s strategic location allows it to serve as a gateway to the rapidly expanding economies of Southeast Asia. With this tactical placement,  you could reach a road spectrum of potential clients.
    3. Government Support: Innovation and entrepreneurship are actively encouraged by the Singaporean government. Start-ups can benefit from a plethora of incentives and initiatives that facilitate the establishment and expansion of businesses.
    4. Business-Friendly Environment: Singapore provides a stable political environment, a strong legal system, and an open and effective business registration process—all essential components of a successful firm.

    Step-by-Step Guide to Incorporating a Social Media Marketing Firm in Singapore

    Incorporating a social media marketing company in Singapore involves several steps:

    Select a Name for Your Business

    Select a name for your firm that is both unique and appropriate while adhering to the regulations set forth by the Accounting and Corporate Regulatory Authority (ACRA).

    Appoint Directors and Shareholders 

    Identify the shareholders and directors of your business. Singapore allows 100% foreign ownership, and at least one director (who must be a resident of Singapore) and one shareholder (who can be a person or corporate entity) is required.

    Register the Company

    Send the required paperwork to ACRA for company registration, including the firm’s charter, the directors’ and shareholders’ contact information, and the details of the registered address. This can be completed digitally via the BizFile+ platform.

    Acquire Licenses

    Based on the type of your social media marketing services, you might need to apply for particular licenses or permits from the appropriate authorities, such as the Info-communications Media Development Authority (IMDA) for advertising services.

    Set up a Business Bank Account

    Once your company is registered, set up a company bank account in Singapore to streamline commercial transactions.

    Register for GST (Goods and Services Tax)

    If your yearly revenue surpasses S$1 million, you will need to register for Goods and Services Tax (GST).

    Legal Requirements for Registering a Social Media Marketing Company in Singapore

    The legal requirements for registering a social media marketing company in Singapore are fairly straightforward.

    Here’s a breakdown of the essentials:

    • Minimum Paid-Up Capital: A minimum capital of SGD1 is required to register a business in Singapore.
    • Company Secretary: Every Pte Ltd company are required to designate a company secretary within six months of incorporation. This individual can be a local resident or a qualified foreign professional.
    • Registered Office Address: Your company needs to keep a registered office address in Singapore that receives all official correspondence.

    How to Pick the Right Corporate Structure For Your Social Media Marketing Company?

    Selecting the appropriate business structure depends on factors such as liability, tax implications, and regulatory requirements:

    Private Limited Company 

    Most entrepreneurs opt for a private limited company in Singapore due to its distinct legal identity, limited liability protection, and flexibility in ownership and management.

    Sole Proprietorship or Partnership

    Sole proprietorships and partnerships are suitable for small-scale operations, but they offer no distinction between personal and business assets, exposing owners to unlimited liability.

    Limited Liability Partnership (LLP) 

    LLP offers partners limited liability protection along with the advantages of a partnership. However, they are subject to certain regulatory requirements and compliance obligations.

    Tax Implications of Registering a Social Media Marketing Company in Singapore

    Understanding the tax implications is crucial for any business operating in Singapore:

    • Corporate Tax: Singapore adopts a territorial tax system, where taxes are only applied to income earned in Singapore. The current corporate tax rate is 17%, and newly registered firms may be eligible for tax exemptions on their initial S$100,000 of chargeable income for the initial three years of their existence.
    • Goods and Services Tax (GST): Businesses that generate more than SGD 1 million in revenue annually are required to enroll for GST and apply the current 9% rate of taxation to their taxable supplies.
    • Withholding Tax: Dividends are not subject to withholding tax in Singapore, making it an attractive jurisdiction for repatriating profits to foreign shareholders.


    Starting a social media marketing company in Singapore gives business owners a tactical edge in gaining access to the flourishing digital economy in the area. Singapore is a great place to start and grow your business because of its friendly business climate, strong legal system, and alluring tax benefits. 

    By following the step-by-step guide to company incorporation, fulfilling legal requirements, understanding tax implications, and selecting the right business structure, you can set the foundation for a successful social media marketing business in Singapore. Get in touch with OnDemand International right now to register your company and receive expert assistance with other business-related services.


    No, you may also utilize a virtual office address for registration purposes.

    Yes, Singapore permits 100% foreign ownership of corporations.

    Singapore offers various tax incentives, such as the Productivity and Innovation Credit (PIC) scheme, to support businesses in the digital marketing sector.