Start an eCommerce Business in Singapore 2022: Complete Guide

As this article provides the details that you need to know about how to start an eCommerce business in Singapore as well as the process of incorporation to help you get off to a good start.


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    start an ecommerce business in singapore

    Start an eCommerce Business in Singapore 2022

    As the labor market enters an unending state of uncertainty because of constant travel restrictions and lockdowns job security is disappearing into the past. 

    The workforce is constantly challenged to come up with new methods to get back control and the ability to be in control of their futures – during these turbulent times and eCommerce has been one of the top ways to do this.

    But, like all startup ventures, it will require perseverance and determination to achieve your business goals.

    As this article provides the details that you need to know about how to start an eCommerce business in Singapore as well as the process of incorporation to help you get off to a good start.

    Stages of Starting an eCommerce Business in Singapore

    Down below we have listed the various stages of starting an eCommerce business in Singapore, lets’s see what are they?

    stages of starting an ecommerce business in singapore

    Stage 1: Planning Your eCommerce Business

    However, to start an eCommerce business in Singapore you need to plan your business wisely. As this eCommerce can be fairly simple to start since it doesn’t require massive capital investment to begin and it can enable companies to expand beyond the limitations of a physical space which could otherwise cost you a lot.

    A growing number of companies and start-ups alike are choosing the eCommerce approach to adapt to changing conditions or lay the base for growth in the future. Therefore, startups must be more innovative in what they can offer in the competitive market.

    To truly hit the mark with your product It all boils to three elements:

    • Brainstorming Product Ideas
    • Targeting The Right Market
    • Sourcing Your Product

    1. Brainstorming Product Ideas

    The process should be built on the idea that it can help alleviate an issue that is common in your field of work or allows people who are within a specific field to indulge in their passion or hobby. Down below are some great suggestions to start an eCommerce business in Singapore.

    Innovate The Smart Way

    A lot of startups have had success in the crowded Tech Food industry, by making some changes to their operations to allow more personalization of their customers’ experience.

    Take a moment and take a review of your local business environment. Then think long and deeply about how you can address their most pressing problems. You’ll be amazed at the potential opportunities that few have seen until now.

    Dive Into The Realm of Niche Markets

    Making a move into a specific market will give you the biggest advantage due to the lack of competition. It is easier to grow your business and possibly establish a monopoly market.

    Expand Your Ideas Via Traveling

    An excursion every once in a time is a great method to expand your idea storage and help to refresh your mind.

    It even assisted with beginning the profession of travel lover turned-business person Scott Keyes, CEO of Cheap Flights, who transformed his energy for investigating into a paid/free newsletter membership administration that furnishes travelers with the best airline ticket deals.

    2. Targeting The Right Market

    If you have got an idea of what you’d like to offer then you need to determine the target market you’d like to target and the best way to go about it. Although there’s plenty of information on this subject it’s always helpful to break an extensive subject such as this into smaller information chunks.

    To assist you in your mental exercise to help you with mental gymnastics, we’ve broken it into three components:

    Research Your Target Market

    Once planning to start an eCommerce business in Singapore you need to do thorough market research & look out for the market trend & its current requirements.

    Inquiring about the needs of your customers and what your competition is doing will allow you to make better decisions about your marketing and maximize your efforts on the things that matter. In other words, Data is your greatest friend.

    When you are gathering data on your consumers of interest, think about the following list of questions:

    • What are they looking for?
    • What price do they want to spend on your product or service?
    • Where do they reside?
    • What’s their status in the social sphere?

    In the case of your competition:

    • What kinds of products are they selling?
    • How can they promote themselves?
    • Are they a presence on social media?
    • Where are they located?
    • What type of content are they offering? (Blogs, case studies, newsletters, premium subscription)

    Segment Your Market

    The ability to segment your target market’s initial market into sub-groups of different types is an indicator that you’re doing things in the right direction. 

    If you’re targeting menswear A typical segmentation would begin with the type of product followed by distribution channel and then geography.

    Define Your Target Customers

    Note: It is important to be aware that demographics and target markets are not interchangeable.

    The term “target market” refers to the most diverse group of people you wish to focus on in a marketing campaign.

    E.g A single mother in her 30’s.

    Demographics are the part of values that help in segmenting your market to provide a more precise selection, considering gender, age, ethnicity, religion, etc.

    To make it even more clear how to do this, let’s add a few specifics to the first example.

    E.g For example A single mother in their 30s that owns two Dalmatians as well as a pit bull in the heart of New York.

    3. Sourcing Your Product

    The key to success in starting an eCommerce business in Singapore for a company is finding the most appropriate source for your goods. 

    Customers will always consider the final product as a depiction of your brand’s image, and choosing an established manufacturer or supplier could make or break your company. Here are some tried and tested methods to find the right products:


    If you build your business on a specific niche of prospects, i.e. those with interests that are esoteric or interests, it could be a good idea to create the product internally.

    There are many small-scale businesses that sell hand-crafted jewelry and other items which make their items. Not only do they save the company money, but it also gives an impression of professionalism and credibility for your business.


    If you’ve got a brilliant idea, but don’t have the necessary technology to create it, it’s recommended to transfer the work to an industrial manufacturer.

    This strategy is a great investment because you can earn higher margins on your products since they are the least expensive per unit. Manufacturing is also a good option for those who have conducted their research and are confident that a product’s viability in the marketplace is assured.


    Wholesale is a great option for eCommerce platforms that make use of their brand’s image to generate leads. According to the definition, a business purchases large quantities of goods in bulk at a bargain cost to mark them up and sell to customers.

    Another benefit of selling wholesale products is that they’re risk-free since the majority time, the products have already proved to be popular on the market.


    In a drop shipping company, you are the intermediary between consumers and retailers. This means that, even though you don’t own any items you sell, however, you’re responsible for delivering the items to your clients.

    It is a great way to get to eCommerce because you be aware of the kind of products consumers want, without the worry of having dead stocks build up in your inventory. Be aware that this model is competitive and is not suitable for people looking to make the highest margins for products.


    Stage 2: Incorporating Your eCommerce Business in Singapore

    Incorporating Your eCommerce Business in Singapore

    Getting an eCommerce company up and running doesn’t end with understanding the logistics of everything. The second step would be to integrate your company. However, before you do this it is crucial to have the correct business structure planned out.

    Today, the most popular corporate structure is a PLC or LLC because of its advantageous characteristics, including :

    • Tax incentives:- A PLC may be eligible to receive tax incentives for corporate organizations.
    • Separate entity:- The company was established as its legal entity and is separate from its founders, shareholders, and directors.
    • High-credibility:- The idea that you are highly trustworthy in relation to the legal structure could mean having access to more credit lines as well as more collaboration opportunities.
    • Permanent succession:- Legally, the business will not be dissolved in any circumstance until the dissolution procedures are completed.

    If an international business owner wants incorporation in Singapore then he or she must find a certified filing agent to complete the online application procedure as stipulated by ACRA.

    • Procedure for incorporation
    • Annual compliance requirements for compliance
    • Tax structures
    • Employment landscape

    In the next step, you’ll need to open a bank account to start receiving money from customers who visit your website. Every institution located in Singapore comes with its KYC procedure that prospective customers need to go through before opening an account. 

    Stage 3: Growing Your eCommerce Business

    Although a typical store’s proprietor will have plenty of issues to be concerned with following the start of an eCommerce business in Singapore, will only be able to successfully bring more visitors to its site.

    To assist your business in getting through the beginning phase and to be ready for future growth Here are the essentials you must build:

    1. Choose Your eCommerce Platform

    choose your ecommerce platform

    When you start an eCommerce business in Singapore you need the best eCommerce platform to ensure that you are at the top of your game you can.

    It’s where you’ll design the look and experience of your shop for the world to see. If done correctly, it can enhance your customers’ overall experience, and result in a positive ROI for your website.

    A few of the most important considerations to keep in mind when searching for the best eCommerce platform include:


    Your catalog of items covers the majority of your stock. It’s crucial to ensure that it’s updated-friendly.

    More importantly, be sure to check that the catalog meets the requirements of your region. e.g. Fashion related companies should ensure that the catalog includes a measuring feature or even a souvenir shop that gives customers the choice of choosing different types of wrap paper or engravings.

    Shipping and Pricing

    In addition to having a well-organized catalog of products for customers, a great eCommerce platform should allow simple implementation of promotions such as offering sales and discounts. 

    Multi-currency support is also highly desirable. The majority of people want items to be delivered to their doorsteps immediately after they place an order. choose online stores that provide zones-based shipping.

    Payment Methods

    The main reason for the popularity of e-commerce’s use as a platform for business is that it is compatible with the current trend toward cashless in the marketplace. 

    Credit cards, Paypal & other debit cards would be accessible on all platforms.

    2. Build Your Website

    A website can be described as an open-air storefront for your online business, displaying your goods to customers on the Internet. 

    The majority of businesses leave this task to a web designer to manage but knowing the details involved in the creation of a website can help create a site that is for your particular area of eCommerce.

    Acquiring Domain Name

    It’s easy to get to believe that you have to think of appealing names to attract attention. However, in reality, it is the brand whose name is well-known and easily spelled regularly that has the most traffic to their websites.

    The key is to find an equilibrium between practicality and creativity with your naming scheme i.e. Try not to make your name sound too generic or overly saturated with numbers, hyphens, and hyphens.

    Selecting a Website Builder

    In general web builders with eCommerce as an added-on feature will not be able to sustain long-term expansion.

    Instead, choose eCommerce-specific choices that allow for the ability to scale, adequate processing power for traffic and the highest level of security all of these are essential features that a business online needs to succeed.

    Picking a Template

    For those who don’t have enough knowledge of code, ready-made templates are a quick and simple way to customize your site to fit the goals of your brand. 

    Before deciding on templates, consider the following questions:

    • Does the layout assist customers to navigate your site quickly?
    • How does your brand’s image be represented on your homepage?
    • Do you require an additional plug-in to allow for further customization?

    Add a Payment Method

    To start an eCommerce business in Singapore customers need the feeling of being secure as they enter the checkout area of your site. 

    The right payment method employed will not just speed up transactions but also help prevent data leakage. There are currently three payment gateways you can pick from:


    The whole transaction will occur entirely via a third-party online payment system such as Paypal. The transaction is free of security issues, but you are at risk of driving the client away due to the additional step.

    Onsite Checkout, Offsite Payment

    Some companies prefer to keep clients on their site’s checkout page but don’t wish to directly be involved in the handling of the sensitive credit card information. Payment gateways such as Stripe collect the data of customers and handle processing the payment at the back end for you.

    On-site Payment

    Large corporations employ this model to create a seamless shopping experience for customers by seamlessly integrating their payment processors into the process of checkout.

    Establish Shipping Method

    A large portion of the success of eCommerce is logistics. The process begins when a customer makes an order and continues all up to the delivery of the order.

    While it may seem complicated making a precise shipping plan for your site will significantly reduce the likelihood of abandoning carts.

    Be aware that there isn’t a one-size-fits-all shipping method, and your choice must be made after careful consideration of your budget, margins, items, and the kind of customer you want to attract. 

    Here are some of the most effective shipping methods to think about:

    • Day Shipping.
    • International Shipping.
    • Overnight Shipping.
    • Same-day Shipping.
    • Expedited Shipping.

    Test Run

    Test your website several times to smooth out rough edges before letting it go live.
    The amount of time you place into optimizing your website will play an important part in retaining customers since it’s the sole way that they communicate with your company.

    An eCommerce testing of a website typically includes the following elements:

    • Homepage
    • Search Algorithm
    • Product Listing Page (PLP)
    • Product Detail Page (PDP)
    • Shopping Cart
    • Payments
    • Recommended Products
    • After-Order Test

    3. Optimize Marketing Channels

    These days to start an eCommerce business in Singapore, shoppers who are digitally driven expect retailers to offer an effortless shopping experience throughout all platforms.

     If you’re looking to be successful in this competitive market having a well-thought-out Omni-channel marketing strategy is an absolute necessity. In the midst of it all, omnichannel refers to the goal of providing customers with an integrated brand presence across all platforms. 

    While the variety of channels to be discussed deserves its subject, you can begin by focusing your attention on the three most popular ones:

    Search Engines

    SEO, also known as SEO or Search Engine Optimization is among the fundamental pillars of marketing inbound and is an essential element for any eCommerce company.

    You’ll start seeing a lot of growth in traffic and conversions after your website is ranked high enough on Google and is transformed into an automated sales closing machine!

    However, before you can achieve that it is necessary to invest the same amount of effort into these areas:

    • Keyword Research
    • On-page SEO
    • Off-page SEO
    • Content Marketing
    • Acquiring Backlinks
    • Site Auditing

    Social Media

    Social media isn’t only excellent in the traditional sense of helping to promote your company and offering you a huge reach selling platforms.

    Facebook offers a marketplace function for companies that want to sell their products through their platform. All you have to do is to set up your shop and upload some of your most-loved items with embedded hyperlinks to your store. This will helps boost sales and give your business notice.

    Other platforms, like Instagram, offer to sell on tag features for items that redirect customers to the store’s website. This strategy is most effective for retailers of clothing since they can leverage image-based marketing to their advantage.


    Content is a fantastic way to grow your base of customers and bring more customers to your store’s site.

    But, considering the slow rate at which channels go about making leads and the more the competition has grown requires more effort to create content that stands out. The fact is that people will always be drawn to content that isn’t unwilling to provide. 

    If your average 1000-word blog post doesn’t cut anymore. You need to be prepared to put more depth and substance into your content, even when it requires putting in a greater number of words.

    In addition, you can diversify by incorporating other formats such as eBooks, videos, podcasts, and even paid ads to get some initial interest in your material. When your audience increases and your conversion rate increases, your conversion possibilities will increase too.



    Be aware that establishing your online company within Singapore requires a reliable filing company that has the experience and knowledge of Singapore’s legal framework.

    If you planning to start an eCommerce business in Singapore, We are Odint Consultancy of highly experienced professionals who are ready to help you with all of your requirements.


    At present, the worth of the Singapore business-to-consumer (B2C) online market stands at $4.9 billion. It is predicted to grow by a compound annual growth rate of 8.35% by 2021. The average online shopper spends $1,456 each year online.

    The documents required for incorporation:

    • Name of the company.
    • An overview of activities and SSIC Code.
    • The details of shareholders and KY information.
    • Director details, as well as KYC details.
    • Registered Singaporean Business Address.
    • Share capital details.
    • The constitution of the company.

    Determine what to offer.

    • Choose a model for your business.
    • Incorporate the Business.
    • Choose the platform you prefer.
    • Create your store.
    • Open a Business Account.
    • Connect Payment Systems.
    • Create a customer-facing system.

    You must start registering your online business with Singapore. According to Section 5 of the Business Names Registration Act BNRA All types of businesses, with some exceptions, need to sign up for ACRA.

    The process of starting an online business isn’t only about establishing websites, but it also involves the cost of starting advertising, marketing as well as inventory, technology hiring, office space rental, etc.