7 Efficient Methods to Calculate Startup Company Valuation

A startup uses the method of valuation to calculate startup company valuation. Entrepreneurs must determine the worth of their businesses to decide how much stock to give up while looking for equity investment.

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Calculate Startup Company Valuation

Startups are new businesses that an entrepreneur launches. Startup valuation is the procedure of determining a corporation’s worth. A startup uses the method of valuation to calculate startup company valuation. Entrepreneurs must determine the worth of their businesses to decide how much stock to give up while looking for equity investment.

calculate startup company valuation

Most investors demand to see an estimated organization valuation when entrepreneurs start to seek finance. A startup valuation measures the current value of your company in the eyes of potential investors.

In this article, you will comprehend why it is important to calculate startup company valuation. You will further learn about the seven ways to calculate startup company valuation.

Reason to calculate startup company valuation

It’s highly advantageous to have some understanding of the present value of your startup. It is challenging to do this when a business owner is just establishing a business. Established enterprises have capital, reliable measurements, a significant clientele, and revenues which make figuring out a company’s value straightforward. 

However, as a new enterprise, one may only possess some of these necessary elements, which makes computing the worth of a business a little more complex. A company’s potential for growth must also be considered. Startups often have high-growth company plans to develop as quickly as possible. 

When striving to estimate the growth rate and calculate startup company valuation accordingly, factors such as market potential, resources, business strategy, and your product’s potency can all be considered.

It is crucial to use the proper start-up valuation technique when considering significant enterprise capital investments, smaller investments, pursuing start-up finance, or seeking to be acquired by a bigger organization.

Anybody thinking of investing in a firm wants complete transparency regarding the firm’s financial records before spending any money and engaging with the firm. Similarly, an enterprise wants to avoid learning that they have made a critical error when they calculate startup company valuation that ultimately costs them money in the near future.

Pre-money and post-money valuation comparison

When understanding how to calculate startup company valuation, it’s essential to acquire a clear comprehension of these two startup valuation measurements- Pre money and Post money valuation. Pre-money and post-money valuations allow investors to determine their risk tolerance level and desire to invest. When considering external finance, it’s critical to distinguish between the two alternative valuation techniques.

  • Pre-money valuation: Pre-money valuation defines the worth of a startup prior to receiving any external investment or capital. This provides investors with a clear understanding of the present value of a business and the value of any shares that may have been awarded.
  • Post-money valuation: A post-money valuation can be ascertained once a company has acquired outside cash and completed funding rounds.

Understanding the various techniques for estimating startup company value

7 techniques for estimating startup company value

Entrepreneurs must assess the worth of their companies to select how much stock to give up when seeking to invest. Most investors demand to see an average valuation when entrepreneurs seek to pursue financing. Approaches for startup valuation are useful in this situation.

There are numerous startup valuation methods that financial analysts might employ, such as:

1. Discount cash flow method

The discounted cash flow technique to calculate startup company valuation estimates a project’s future cash flow movements that a startup might achieve. The predicted cash flow’s value is then calculated using the “discount rate,” an estimated rate of return on investment. Because it is dependent on the analyst’s abilities, this strategy isn’t the most reliable. In addition, a high discount rate is frequently applied because startups are still in the initial phases, and investing in them involves a high degree of risk.

2. Scorecard method

The scorecard method to calculate startup company valuation aids angel investors in determining an average worth for firms that are capable of expanding but have no revenue yet. To establish a suitable average, this strategy weighs percentages and market information.

This approach establishes a pre-money valuation of the startup firm by comparing it to typical angel-financed startup enterprises and adjusting the median valuation of previously funded businesses in the area. By measuring several success criteria objectively, it enables comparisons between the startup company and other “average” start-ups in the area. They predict that the startup will likely be valued higher and be a successful investment if it has above-average qualities.

3. Cost-to-duplicate method

The primary objective of the cost-to-duplicate technique to calculate startup company valuation is to figure out the expenses of launching a similar business from scratch. The fair market value (FMV) of the startup’s tangible assets the company owns and development and research costs can be applied together. This may consider things like the expense or the duration of time spent making the product, patent, etc.

One noteworthy problem is that this approach automatically undervalues a company. It doesn’t take into account intangible resources like brand recognition, future revenue possibilities, the potential for growth, and investment returns. When determining its valuation, you might have to discount factors that are extremely vital, like your startup’s customer involvement.

4. Berkus approach

The enterprise capitalist Dave Berkus devised the Berkus Approach to determine valuations exclusively for pre-revenue firms or companies that haven’t yet started selling their items on a large scale. According to Dave, the greatest method to calculate a startup company’s valuation is to put a value on the aspects of the startup’s or team’s advancement that lower the likelihood of success. Investors ought to have faith that, should the prospective company succeed, it might generate a considerable amount of gross profits by the conclusion of its fifth year in operation.

The Berkus Method uses qualitative and quantitative criteria to compute worth utilizing five components to get around the challenge of measuring something that still needs to be practical to measure. 

Those five components are-

  • Beneficial company strategy (base worth)
  • Current prototype (lessening technology risks)
  • Skills of the Leadership Team (lessening enforcement risks)
  • Strategic Alliances (lessening market hazards)
  • Existing clients or initial sales (lessening productivity risks)

5. Market multiple techniques

An asset’s actual or projected value is divided by a certain line item on the financial information to create a multiple, which is a ratio. An appropriate measuring analysis technique, the multiples technique, aims to evaluate comparable businesses based on similar financial measures. This technique to calculate startup company valuation is popular with venture capitalists since it offers them a decent concept of how much the marketplace would spend for a firm. In general, the market’s multiple processes compare the firm’s value to past purchases of businesses in the same industry.

6. Risk factor summation method

The Risk Factor Summation approach (RFS) is a general pre-money evaluation technique for businesses in their early stages. The RFS-method values your company using the base price of a similar business. Then, the base price is modified to account for the 12 common risk variables. 

The 12 typical risk variables are-

  • Management
  • Enterprise phase
  • Political and juridical risk
  • Production risk
  • Marketing risk
  • Capital risk
  • Market risk
  • Technology hazards
  • Possibility of litigation
  • Vulnerability on a global scale
  • Risk to brand
  • Potentially prosperous exit

7. Comparable transactions approach

The comparable transactions approach to calculate startup company valuation is one of the easiest ones. This strategy searches for analogous or comparable prior transactions in which the target firm’s model of operation or size was the same. The takeover target’s fair value is determined based on its most recent profits. A corresponding combination of the company’s earnings must be compared with transaction multiples to determine the worth of the business.

Read More: Expect Profitability of a Startup Company


A crucial step in determining a startup company’s worth and luring potential investors is determining its valuation. When considering sizeable venture capital investments it is essential to employ the right start-up valuation method. Every method for computing the value of a startup has pros and cons, so it’s critical to consider the details properly before making any decisions. Entrepreneurs and investors may traverse the startup market more skillfully and make better judgments if they are aware of the various valuation methodologies and aspects that affect valuation.

You can speak with business experts from OnDemand International if you have any queries regarding how to calculate startup company valuation. We will answer all of your queries and will further assist in calculating the startup company valuation.


Startup valuation is basically the worth of a new company after accounting for market dynamics in the sectors to which it relates.

Every business needs valuation since it influences how much equity an owner must provide to investors in return for the necessary funding. This suggests that in consideration for capital, a company must offer a smaller percentage of ownership or share to a shareholder if its worth is greater.

The 7 ways to calculate startup company valuation are-

  • Discount cash flow method
  • Scorecard method
  • Cost-to-duplicate method
  • Berkus approach
  • Market multiple techniques
  • Comparable transactions approach
  • Risk factor summation method

Yes, a startup company’s valuation may vary over time as the valuation of the company may be impacted by elements like industry trends, investment rounds, marketplace circumstances, and its financial progress.