Open an Airbnb Business in Poland in 5 Easy Steps

In this guide, we will be covering the procedure of setting up an Airbnb business in Poland, the reasons why Poland is the perfect location, and where to start your venture in Poland.


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    open an airbnb business in poland

    Setting up an Airbnb business in Poland in 2024

    Poland, a country rich in history and culture, is not only a traveler’s delight but also an entrepreneur’s haven. With its vibrant cities, picturesque landscapes, and welcoming locals, Poland has become an increasingly attractive destination for starting and growing businesses. One such lucrative venture is opening an Airbnb business in Poland. In this guide, we will explore the Airbnb business model, the reasons why Poland is the perfect location, where to start your venture, how to navigate regulations and marketing strategies, and how to achieve operational excellence.

    Understanding the Airbnb Business Model in Poland

    Before diving into the details of starting an Airbnb business in Poland, let’s first understand the Airbnb business model. Through its global hospitality platform, Airbnb links guests with hosts who provide distinctive lodging all around the world. Hosts can rent out their properties, whether it’s a spare room, apartment, or an entire house, providing travelers with a personalized and often more affordable alternative to traditional hotels.

    Why Start an Airbnb Business in Poland?

    Poland is seeing a surge in tourism due to its advantageous location in Central Europe. The country has a great deal to offer in terms of tourism, from magnificent natural landscapes to medieval architecture.

    The following are strong arguments for you to think about launching an Airbnb company in Poland:

    • Tourism Growth: Poland has witnessed a significant increase in tourism over the past decade, with more and more visitors exploring its cities and countryside. This upward trend presents a tremendous opportunity for entrepreneurs in the hospitality sector.
    • Cultural Richness: Travelers looking for real experiences are drawn to Poland because of its rich cultural legacy, which is represented in its festivals, customs, and historic places. Airbnb hosts may take advantage of this demand by providing distinctive and engaging stays.
    • Reasonably Low Living Costs: Poland has comparatively low living costs when compared to many Western European nations. Because of this, it attracts tourists on a tight budget, which raises the demand for reasonably priced and cozy lodging.
    • Warm Hospitality: People from Poland are renowned for their hospitality and friendliness. Creating a welcoming environment for guests aligns with the Airbnb ethos and can lead to positive reviews and repeat business.

    Where to Start an Airbnb Business in Poland?

    Selecting the ideal site is essential to the success of your Airbnb enterprise.. Poland offers a variety of cities and regions, each with its own charm. Here are some popular choices:


    With its stunning Old Town and vibrant cultural scene, Krakow is a top tourist destination. If you are looking to set up a business in Krakow, then setting up an Airbnb business would thrive in the city because of its vibrant atmosphere and historical relevance.


    Warsaw, the nation’s capital and largest city, draws tourists for both business and pleasure. You can reach a wide range of possible guests by opening an Airbnb property in Warsaw.


    Known for its picturesque architecture and lively market squares, Wroclaw is gaining popularity among tourists. The city’s unique charm can make your Airbnb listing stand out.


    If you prefer a more tranquil setting, Zakopane, nestled in the Tatra Mountains, offers a relaxing escape. This destination is perfect for attracting nature lovers and adventure seekers.

    How to Open an Airbnb Business in Poland?

    Before diving into your Airbnb venture, it’s crucial to navigate the legal landscape.

    Here’s a step-by-step guide on how to open an Airbnb business in Poland:

    • Legal Structure: Decide a legal structure for your business in Poland. Many Airbnb hosts operate as sole traders, but you can also think about creating a limited liability business for more security.
    • Tax Registration: Register your company for taxation purposes. Understanding the tax implications of your Airbnb income is essential to avoid legal issues down the line.
    • Property Regulations: Verify that the zoning and safety laws in your area are followed by your property. Different cities may have specific rules regarding short-term rentals, so thorough research is essential.
    • Insurance: Ensure that your property is adequately covered by insurance. This can include liability insurance to protect against potential damages caused by guests.
    • Permits and Licenses: Verify whether short-term rentals need any licenses or permissions from your municipality. Some cities may have specific regulations to ensure the safety and well-being of guests.

    How to Market and Promote Your Airbnb Business in Poland?

    It’s time to draw visitors now that your property is ready. Putting into practice successful marketing techniques is essential to your Airbnb business’s success.

    Here are some tips:

    Professional Photography 

    Invest in professional photos to showcase your property. Photographs of superior quality draw in prospective visitors and make a good first impression.

    Optimized Listing 

    Craft a compelling and detailed listing. Emphasize the special qualities of your property, such as its closeness to facilities, attractions, and local experiences.

    Pricing Strategy 

    Set competitive and flexible pricing. Consider seasonal variations and local events when adjusting your rates to maximize occupancy.

    Guest Reviews

    Encourage positive guest reviews. Good reviews build trust and credibility, making your property more appealing to potential guests.

    Social Media Presence

    Use social media to advertise your Airbnb company. Share captivating posts about your property, local attractions, and events to engage with a broader audience.

    Collaborate with Local Businesses 

    Partner with local businesses to enhance the guest experience. Recommendations for nearby restaurants, activities, or services can add value to your offering.

    Operational Excellence: Ensuring a Seamless Experience

    To achieve long-term success in the Airbnb business, operational excellence is key. Here’s how to ensure a seamless experience for your guests:

    • Responsive Communication: Respond promptly to guest inquiries and messages. Effective communication improves the whole guest experience and fosters trust.
    • Guest Amenities: Make sure you have basic conveniences like fresh towels, toiletries, and a fully functional kitchen. The enjoyment of guests can be significantly impacted by minor details.
    • Check-in and Check-out procedure: Streamline the check-in and check-out procedure. Clear instructions and a user-friendly key exchange system contribute to a positive guest experience.
    • Maintenance and Cleaning: It is imperative to maintain periodic maintenance and cleanliness. A well-kept property attracts repeat customers and presents a great image of your company.
    • Guest Privacy: Respect guest privacy. Clearly communicate your policies regarding housekeeping visits and ensure that guests feel comfortable during their stay.
    • Continuous Improvement: Obtain visitor feedback and apply it to ongoing development. Adapt to changing trends and guest preferences to stay competitive in the market.


    Opening an Airbnb business in Poland provides a special chance to take advantage of the expanding tourist sector in the nation.  With the right strategy, attention to detail, and a commitment to excellence, you can create a thriving business that attracts both domestic and international guests.

    For a hassle-free experience in establishing your company in Poland, consider reaching out to OnDemand International. With our proficiency and effective services, you can have your company up and running in just 2-3 weeks. Don’t miss the chance to be part of Poland’s booming hospitality sector – start your Airbnb journey today!


    No, Airbnb hosts in Poland offer a variety of properties, including spare rooms, apartments, and entire houses. Making sure your property conforms with local laws and safety requirements is crucial.

    Yes, it’s essential to register your business for tax purposes and understand the tax implications of your Airbnb earnings.

    Local municipalities may have specific regulations regarding short-term rentals. It is essential to investigate and abide by local laws, including obtaining any necessary permits or licenses.