Start a Dropshipping Business in the Netherlands: Process & Requirements Covered

In this comprehensive guide, we'll cover the nuances of setting up a dropshipping business in the Netherlands, unravelling the essential steps, requirements, and tips for success.


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    Start a Dropshipping Business in the Netherlands

    Dropshipping presents an attractive option for entrepreneurs looking to venture into online retail as a low-risk venture in the ever-changing eCommerce industry. With its advantageous location, strong logistics, and thriving consumer market, the Netherlands is a top pick among the many locations available to would-be drop shippers. In this comprehensive guide, we’ll explore the nuances of starting a dropshipping business in the Netherlands, unraveling the essential steps, requirements, and tips for success.

    Is Dropshipping Right for You in the Netherlands?

    Let’s answer that burning question right off the bat. Dropshipping thrives on low start-up costs, flexible operations, and a high potential for scalability. These very reasons make it an ideal model for overseas business owners looking to tap into the Dutch marketplace.

    Here’s why:

    Tech-savvy Nation: The Netherlands boasts a highly digitised population, with 97% of households having internet access. This translates to a receptive audience for online shopping, your future customer base.

    Logistics Hub: With Amsterdam Schiphol Airport being a major European air cargo hub, dropshipping fulfilment becomes smooth and efficient.

    Favourable Regulatory Environment: With well-defined laws and programs assisting new businesses, the Netherlands provides a stable and business-friendly climate.

    Requirements for Starting a Dropshipping Business in the Netherlands

    Setting up a dropshipping business in the Netherlands requires adherence to certain legal and regulatory requirements. 

    Here are the requirements for starting a dropshipping business in the Netherlands:

    • Business Registration: Register your firm with the Chamber of Commerce in the Netherlands. OnDemand International can guide you through this process seamlessly.
    • Tax Registration: If your dropshipping firm exceeds certain turnover levels, you must register for VAT (Value Added Tax).
    • Trade License: Depending on your chosen niche, you may need to obtain extra licenses or permits.

    How to Start a Dropshipping Business in the Netherlands?

    Now that you understand the prerequisites, let’s delve into the step-by-step process of launching your dropshipping venture in the Netherlands:

    Market Research 

    Conduct thorough market research to identify profitable niches, assess competition levels, and understand consumer preferences in the Dutch market. 

    Select the Business Structure 

    Choose a suitable legal structure, such as a sole proprietorship or a private limited company (BV), based on your business goals and preferences. A private limited company (Besloten Vennootschap) is the most widely used business in the Netherlands.

    Register the Business 

    The next step is to formalize your dropshipping business by registering it with the Dutch Chamber of Commerce (KVK). Complete the necessary paperwork and registrations to formalize your business entity and ensure compliance with Dutch laws and regulations. Our experts from OnDemand International can guide you in setting up your dropshipping firm in the Netherlands.

    Supplier Selection 

    Source reliable suppliers who provide a wide selection of goods, affordable prices, and effective shipping options. Establish clear communication channels and negotiate favourable terms to create a partnership that benefits both parties.

    Website Development 

    Create or modify your e-commerce platform to highlight your goods, expedite the ordering procedure, and improve Dutch clients’ entire buying experience. To increase conversions, concentrate on clear and simple navigation, captivating product descriptions, and eye-catching graphics.

    Marketing Plan

    Create a thorough marketing plan to advertise your dropshipping company and drive relevant traffic to your website. To increase awareness and boost sales, use a variety of digital marketing platforms, such as influencer collaborations, email campaigns, content marketing, and social media advertising.

    Customer Service

    Put client happiness first by offering prompt and individualized assistance to address inquiries, resolve issues, and build long-term relationships with Dutch consumers. To improve the purchasing experience, make investments in quick order fulfilment, open communication, and hassle-free returns.

    Tips for Successfully Setting Up a Dropshipping Business in the Netherlands

    To maximize your chances of success in the competitive Dutch market, consider implementing the following tips:

    • Emphasis on Quality: Choose goods that satisfy strict requirements for quality and suit the values, sustainability, and innovation of Dutch customers.
    • Embrace Automation: To free up time for strategic growth projects, use technology and automation solutions to expedite order processing, inventory management, and customer communication.
    • Stay Agile: Adjust to shifting market conditions, customer preferences, and rivalry by tracking and evaluating data constantly, trying out fresh tactics, and refining your plan in response to criticism and new information.


    Embarking on the journey of starting a dropshipping business in the Netherlands presents an exciting opportunity for entrepreneurs seeking to tap into the thriving eCommerce ecosystem of this progressive European nation. By understanding the requirements, leveraging strategic insights, and implementing best practices, you can navigate the challenges and unlock the potential for growth and success in the Dutch market.

    In order to set up a dropshipping business in the Netherlands, consider speaking with a company formation expert from OnDemand International. With our expertise and comprehensive suite of business registration services, we can guide you through every step of setting up your company in the Netherlands, allowing you to focus on building and scaling your dropshipping business with confidence.

    Get in touch with OnDemand International today to embark on your entrepreneurial journey in the Netherlands and realize your vision of success in the dynamic world of eCommerce.


    Yes, dropshipping is allowed in the Netherlands. However, you must comply with Dutch laws and regulations regarding business registration, taxation, and consumer protection.

    Dropshipping doesn’t require a specific license, but you still need to register your company with the Dutch Chamber of Commerce (KVK) and follow all applicable legal and tax obligations.

    Absolutely, you may run a dropshipping company in the Netherlands from any location as long as you have access to dependable suppliers, an online store, and the capacity to ship goods to Dutch clients.