Are you considering establishing an online presence for your business in Poland? Poland is one of the most populous countries in the world with a population of 40 million people, and more than 93% of its citizens purchase products and services on the Internet.
Due to factors like increased internet access, increased use of mobile devices, and changing consumer preferences, Poland’s e-commerce industry has been gradually growing. The e-commerce market’s value is anticipated to reach US$21.36 billion by 2027, with revenue estimated to expand at 10.26% per year (CAGR 2023–2027). As more customers shop on the Internet, there is a growing need for a variety of trustworthy online marketplaces.
What are the Top Marketplaces in Poland in 2025?
Here are some of the top marketplaces in Poland:
1. Allegro
Monthly fee: None
Monthly visit: 22 million users
With over 22 million consumers, Allegro is one of the leading e-commerce platforms in Europe and one of the most commonly recognized marketplaces in Poland. Allegro allows users to purchase everything they require from more than 1,35,000 corporations that are listed on the online portal. Among the most well-liked categories of goods are electrical appliances, fashion, and home goods. If you decide to sell your products through Allegro, your product specifications and any supporting details must be in Polish which is the native language of the marketplace.
2. Amazon Poland
A major international online retailer, Amazon, has also developed its presence in Poland. With Amazon’s famed customer care and quick shipping, the marketplace offers users to choose from a wide variety of goods available on the marketplace.
3. Ceneo
Ceneo is the 2nd biggest internet market in Poland. This platform is built on a price comparison service and has over fifteen million customers as well as 18,000 online shopping enterprises. This comparison shopping website offers anything from entertainment to home office necessities. Customers have the opportunity to assess costs for more than 5 million products that are offered on the platform. Prior to completing an order via the marketplace, buyers may discover more about the organization’s offerings, level of customer care, and delivery system. As an additional security measure, Ceneo also offers a Trusted Opinions Ranking that lists the online stores that have received the most customer trust.
4. OLX
Poland makes extensive use of the classified advertisements website OLX for both purchasing and selling used products. It’s an appropriate option for people who want to sell things they no longer use and discover unique offers on secondhand goods. OLX invests a lot of funds to increase user traffic, increase the volume of visits, and offer thousands of items.
5. AliExpress
AliExpress is a well-known international online marketplace owned by Alibaba Group. Customers can search for any kind of consumer good on this website and have it shipped anywhere in the world. Small businesses can offer their goods to customers all around the world more easily due to this website. Polish customers can order from a vast selection of goods on AliExpress, including electronics, clothing, accessories, home goods, and more. Additionally, it also provides any kind of available goods, occasionally at quite alluring costs.
Why do these marketplaces succeed in Poland?
Broad Product Selection
All of the marketplaces such as Allegro, Amazon Poland, and Ceneo provide a wide range of products to accommodate various customer requirements and tastes. This variety draws in a bigger audience and keeps customers interested.
Good Clientele
Over time, these online stores have developed a devoted customer base, building a self-sustaining environment where customers frequently return for their purchasing requirements.
Easy-to-use platforms
The success of online markets is critically dependent on the user experience. The leading e-commerce platforms available in Poland put an emphasis on simplicity, making it simple for both buyers and sellers to navigate and complete transactions.
Are you looking to set up your business in Poland? Get in touch with our industry experts today.
Tips for selecting the best e-commerce marketplaces in Poland
- Target Audience: Recognise and respect the preferences of your target audience. Select a marketplace that is compatible with the interests and demographics of your potential clients.
- Competition: Examine the rivalry in the market. High levels of competition may make it more difficult to stand out, but they may also signify a robust market with a need for your goods.
- Payment and Shipping Options: Investigate the delivery and payment choices that are provided. Ensure that they are consistent with your customer expectations and business model.
- Fees: Recognise the industry’s fee schedule including listing fees, transaction fees, subscription fees (if applicable), and any other related expenses.
- Advertising options: Check to see if the marketplace provides merchants with marketing and advertising options. Options for launching promotions, sales, and advertising campaigns may be among them.
Conclusion
In the modern world, online marketplaces play a very important role in facilitating the way individuals buy and sell. Poland is one of the most populous countries in the world, as such, the majority of its citizens purchase goods through online marketplaces. The development of the nation’s retail environment is facilitated by its wide range of products, user-friendly interfaces, and devoted clientele. These platforms are set to play an even bigger role in bringing together businesses and customers across Poland as e-commerce grows.
You can consult with our experts at OnDemand International for more information regarding the top marketplaces in Poland.
FAQ’s
An online platform known as an e-commerce marketplace allows different businesses to market and sell their commodities or services to an extensive range of potential customers.
Selling on e-commerce marketplaces provides access to a large customer base, established infrastructure, payment gateways, and marketing support, saving sellers from setting up their own online stores.
Yes, many Polish e-commerce sites allow merchants to offer both brand-new and used goods, meeting a wide range of customer preferences.
Yes, the majority of e-commerce platforms charge vendors fees for product listings, profitable sales, and additional add-on services like advertising and premium placements.
Electronics, clothes, home goods, cosmetic products, and many more product categories can be found in e-commerce markets.
Marketplaces for e-commerce typically feature standardized return policies and customer care services to handle questions and issues from buyers.
