Starting a Beauty Salon in the Netherlands

In this through guide, we have explained about starting a beauty salon in the Netherlands. Read the complete article to know more.


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    Starting a Beauty Salon in the Netherlands

    The Netherlands, renowned for its vibrant culture and enterprising mindset, offers a solid base for the success of beauty salon enterprises. With an increasing desire for personal grooming services and discerning customers seeking top-notch treatments, the Netherlands presents an alluring opportunity for both investors and entrepreneurs. This informative piece outlines the steps involved in incorporating a Beauty Salon in the Netherlands, covering the reasons behind this choice, the process of incorporation, necessary documentation, as well as the associated advantages and costs.

    Why Incorporate a Beauty Salon in the Netherlands?

    The Dutch beauty industry is a prospering one, worth more than €2 billion per year. The Netherlands, with a population of over 17 million people, has a large and diverse consumer base, which drives demand for beauty services. Rising disposable incomes, increased awareness of skincare and wellness, and a growing emphasis on self-care all contribute to the industry’s rapid growth.

    Benefits of Starting a Beauty Salon in the Netherlands

    There are several advantages for those considering to start a beauty salon in the Netherlands:

    • Consumer Preference for Personal Care Services: The Dutch population has a strong preference for personal care services, resulting in a steady demand for beauty treatments.
    • High Quality Standards: Dutch consumers are discerning and value high-quality goods and services, creating an opportunity to build a premium brand.
    • Positive Business Location: The Netherlands has a friendly business environment, with government initiatives and resources for entrepreneurs.
    • Tourism and Expat Population: The popularity of the Netherlands as a tourist destination, as well as its large expat population, contribute to the demand for beauty services.

    Process to Start a Beauty Salon in the Netherlands

    The steps to start a beauty salon in the Netherlands are as follows:

    • Develop a Business Plan: A well-crafted business plan outlines your salon’s concept, target market, services, financial projections, and marketing strategies.
    • Choose a Legal Structure: Decide on the legal structure for your salon, such as a sole proprietorship, partnership, or limited liability company.
    • Register with the Dutch Chamber of Commerce (KVK): Register your salon with the KVK to obtain a business registration number (KvK-number).
    • Obtain Permits and Licenses: Depending on the services offered, you may need to obtain specific permits or licenses from the municipality or relevant authorities.
    • Secure Funding: Determine your funding requirements and explore financing options, such as personal savings, loans, or crowdfunding.
    • Find a Suitable Location: Identify a location that is accessible, visible, and aligns with your target clientele.
    • Design and Equip Your Salon: Create a welcoming and professional ambiance, ensuring proper equipment and supplies for your services.
    • Hire Qualified Staff: Recruit experienced and skilled beauty therapists who hold relevant qualifications and certifications.
    • Develop Marketing Strategies: Implement effective marketing strategies to reach your target audience, utilizing social media, online advertising, and local partnerships.

    Documents Required for Starting a Beauty Salon in the Netherlands

    • Business Registration Form: Completed with your details, business name, and legal structure.
    • Proof of Identity: Passport or national identity card for all business owners or partners.
    • Proof of Residency: Address registration document for all business owners or partners residing in the Netherlands.
    • Business Plan: A detailed overview of your salon’s concept, target market, services, financial projections, and marketing strategies.

    Costs for setting up a beauty salon in the Netherlands

    The initial investment in starting a beauty salon in the Netherlands can vary depending on factors such as location, equipment, and staffing requirements. However, common expenses include:

    • Business Registration Fees: Approximately €50-€100
    • Rental Deposit: Typically one to three months’ rent
    • Equipment and Supplies: Costs vary depending on the services offered
    • Marketing and Advertising Expenses: Depending on chosen strategies
    • Salaries and Payroll Taxes: As per Dutch employment regulations


    Starting a beauty salon in the Netherlands is a fantastic opportunity for entrepreneurs looking to capitalize on the thriving beauty industry. Beauty salons may develop an effective presence in this dynamic market with thoughtful preparation, clever advertising, and a commitment to providing high-quality services.

    Contact OnDemand International today to begin your journey to success in the thriving beauty industry of the Netherlands.


    Yes, the Netherlands has a strong demand for beauty services, with a growing population and increasing disposable incomes.

    While there is no mandatory licensing requirement, it is advisable for beauty therapists to have relevant training and certifications.