Starting a Consulting Business in Australia (2024-25): Complete Guide

Are you planning for starting a consulting business in Australia in 2024-25? Read our complete guide to know more about registration process, benefits and more.


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    Consulting Business in Australia

    Launching a consulting business in Australia can be a promising career opportunity for individuals having specialist skills in different industries. As a consultant you can use your wealth of knowledge and skills to assist businesses with solving problems, improving their processes and achieving their goals. In this complete guide, I will guide you how to start a consulting business in Australia from market analysis to scaling and growing.

    Why Start a Consulting Business in Australia?

    The Australian market is very active for consulting services, with a high demand for professional expertise in almost all industries.. With a strong economy, stable political system and high living standard it is a magnet for business and individuals alike. Besides, Australia has an innovation-oriented culture, which is able to create a fertile ground for consultants to grow.

    Market Analysis for Consulting Businesses in Australia

    Before you launch your Australian consulting company, you are strongly advised to perform a detailed market analysis to determine what your market is, your competitors, and future chances. But first, singles out the areas or sectors where your expertise can add maximum value. Analyze market trends, industry forecasts, and competitor insights to get a good grasp of what it takes to succeed in the industry.

    Thereafter, segment your target consumers and build customer personas to shape your services to fit their unique requirements. Know their burning issues, frustrations, and objectives and put yourself among the experts in your field. Therefore, seek out networking engagements, industry meetings and online communities where you can meet your target audience and establish deep connections.

    Legal Requirements for Setting Up a Consulting Business in Australia

    Setting up a consulting business in Australia, however, comes with its own legal requirements. The first step is to select a business structure that serves your purpose the best. The most common setups for consultants are sole trader, partnership, company, and trust. Consult with OnDemand International to decide on the best structure for your consulting company.

    Choosing a business structure, you will need to register your business with ASIC. This process comprises such steps as choosing a business name, obtaining an Australian Business Number (ABN), and registering for Goods and Services Tax (GST) if the annual turnover exceeds the threshold.

    Choosing a Business Structure for Your Consulting Business in Australia

    The decision on the business structure is crucial for your consulting business, as it will impact both legal and financial obligations. Each structure comes with its own set of pros and cons, so it is essential to take into account factors like liability, taxation, and management control.

    If you prefer simplicity and full control over your business, operating as a sole trader might be the most suitable choice. This structure is straightforward to establish and maintain, but it also means that you are personally responsible for any business debts.

    Partnerships are ideal for consultants who wish to work together with others and share responsibilities and risks. In a partnership, each partner contributes to the business and shares in both profits and losses. However, having a well-drafted partnership agreement is crucial to define roles, responsibilities, and decision-making processes.

    For consultants aiming to create a separate legal entity and limit personal liability, forming a company could be the best option. Companies involve a more intricate registration process and additional reporting requirements, but they provide limited liability protection.

    Lastly, establishing a trust can offer asset protection and tax benefits, although it requires more complex legal and administrative procedures. Seeking advice from a business advisor or lawyer can assist you in making an informed decision based on your specific circumstances.

    Registering Your Consulting Business in Australia

    After selecting a business structure, the subsequent step involves registering your consulting business with the appropriate authorities. Begin by choosing a distinctive business name that accurately represents your brand and the services you offer. To ensure its availability, conduct a search on the ASIC website. If the name is indeed available, you can reserve it by paying a small fee.

    Once the business name is reserved, you will need to acquire an Australian Business Number (ABN) from the Australian Taxation Office (ATO). The ABN serves as a unique identifier for your business and is necessary for various business activities, including invoicing, claiming GST credits, and interacting with other businesses.

    If your projected annual turnover exceeds $75,000, it is also essential to register for Goods and Services Tax (GST). GST is a consumption tax imposed on most goods and services in Australia. Registering for GST enables you to claim credits for the GST included in your business expenses and levy GST on the goods and services you provide.

    Tax Considerations for Consulting Businesses in Australia

    Understanding your tax obligations is essential for the success of your consulting business. In Australia, the tax system is progressive, meaning that higher earnings are subject to higher tax rates. If you operate as a sole trader or in a partnership, you will need to pay income tax on your business profits at your individual tax rates. Keeping accurate records of your income and expenses is crucial for calculating your taxable income correctly. 

    On the other hand, if you run your consulting business as a company, you will be subject to the company tax rate, which is currently 30%. Additionally, you may need to pay yourself a salary or dividends and report them as personal income on your individual tax return. To ensure compliance and maximize your financial success, it is advisable to seek the guidance of a qualified accountant or tax professional who can provide tailored advice based on your specific circumstances.

    Creating a Business Plan for Your Consulting Business

    Writing a business plan which is a roadmap for success and an essential tool for attracting investors, securing financing, and guiding your business decisions. Your business plan should outline your consulting business’s mission, vision, target market, competitive advantage, marketing strategy, financial projections, and growth plans.

    Start by defining your business goals and objectives. What do you hope to achieve with your consulting business, both in the short term and long term? Then, conduct a thorough analysis of your target market, including the size, demographics, and needs of your potential clients. Identify your unique selling proposition (USP) and how you will differentiate yourself from the competition.

    Managing Finances for Your Australian Consulting Business

    Effective financial management is crucial for the long-term success of your consulting business. Start by setting up a separate business bank account to keep your personal and business finances separate. This will make it easier to track income and expenses and simplify tax reporting.

    Implement a robust bookkeeping system to track your financial transactions accurately. This can be done manually or using accounting software such as Xero or QuickBooks. Regularly reconcile your bank statements, track invoices and payments, and monitor your cash flow to ensure the financial health of your consulting business.

    Consider engaging a qualified accountant or bookkeeper to assist with your financial management. They can provide expert advice, help you optimize your tax position, and ensure compliance with accounting and tax regulations.

    Scaling and Growing Your Australian Consulting Business

    Once your consulting business is up and running, you may want to explore opportunities for growth and expansion. Scaling your business requires careful planning, strategic decision-making, and a focus on delivering exceptional value to your clients.

    Start by analyzing your current operations and identifying areas for improvement. Streamline your processes, leverage technology to automate repetitive tasks, and invest in professional development to enhance your skills and knowledge.

    Consider expanding your service offerings to cater to a broader range of clients or industries. Conduct market research to identify emerging trends and areas of high demand. This could involve developing new consulting packages, launching online courses or workshops, or partnering with other consultants to offer comprehensive solutions.


    Setting up a consulting business in Australia can be a fulfilling and lucrative venture for individuals with expertise in specific industries. By following the step-by-step approach outlined in this guide, you will be well-equipped to navigate the legal requirements, build a strong brand, attract clients, and manage the financial aspects of your consulting business. Remember, success in consulting requires a combination of knowledge, skills, and a commitment to providing exceptional value to your clients. Good luck on your journey to becoming a successful consultant in Australia!

    CTA: Ready to start your own consulting business in Australia? Follow this step-by-step guide to set yourself up for success! Contact OnDemand International for more information.