Start a Tutoring Business in the Netherlands: Procedure & Business Structures

In this article, we'll explore the ins and outs of launching your tutoring business in the Netherlands, from understanding the market demand to navigating legal requirements and crafting effective marketing strategies.


    Note:This form is not for job seekers or salary employees. Thank you.

    Table of Contents

    start a tutoring business in the netherlands


    Are you an entrepreneur who has a strong interest in education? Do you dream of making a meaningful impact while running your own business? Starting a tutoring business in the Netherlands could be the chance you’ve been looking for. The Netherlands has a favourable environment for prospective tutoring companies due to its strong educational system and increasing demand for individualized learning. 

    In this comprehensive guide, we’ll explore the ins and outs of launching your tutoring business in the Netherlands, from understanding the market demand to navigating legal requirements and crafting effective marketing strategies.

    Understanding the Demand for Tutoring Services in the Netherlands

    The Netherlands boasts a renowned education system, emphasizing innovation, creativity, as well as individualized learning. But even with the excellent education that schools offer, there’s a growing need for additional tutoring services. Many students look for additional help in order to succeed academically, get ready for exams, or become subject matter experts.

    According to recent studies, the tutoring market in the Netherlands has witnessed steady growth, driven by factors such as:

    • High Academic Standards: Due to the high academic standards in the Netherlands, many kids end up needing extra assistance in order to achieve or beyond expectations.
    • Competitive Entrance Exams: Students frequently turn to tutoring to increase their chances of succeeding on competitive entrance tests for higher education institutions.
    • Language Learning: A wide range of people visit the Netherlands, including foreign students and expats who need language training in order to fit in with the country’s educational system.
    • Specialized Subjects: Tutoring services offer individualized support that is customized to meet the needs of each individual student in a variety of areas, including STEM fields, languages, and the humanities.

    Legal Conditions for Starting a Tutoring Business in the Netherlands

    Before diving into the tutoring business, it’s essential to understand the legal framework governing entrepreneurship in the Netherlands. Here are the key steps to get started:

    • Business Structure: Select the legal form of your firm, whether it’s a sole proprietorship, partnership, or limited liability company (BV).
    • Registration: Get a special Chamber of Commerce number (KvK-nummer) by registering your firm with the Dutch Chamber of Commerce (KvK).
    • Taxes: Depending on your turnover, you may have to pay Value Added Tax (VAT) in addition to registering for income tax.
    • Licenses and Permits: Depending on the type of tutoring you do, you might require particular licenses or permits, particularly if you want to work with children or other vulnerable populations.
    • Insurance: Consider getting professional liability insurance to shield your company from future lawsuits.

    Business structures for starting a tutoring business in the Netherlands

    • Sole Proprietorship (Eenmanszaak): This form is the most basic and is perfect for a small-scale tutoring company. Nonetheless, the proprietor is personally responsible for the debts of the firm.
    • Partnership (Vennootschap onder Firma – VOF): This structure allows for multiple owners who share profits and losses. Partners are individually accountable for the obligations of the firm.
    • Limited Liability Company (Besloten Vennootschap – BV): This provides the proprietors with limited liability protection. Setting up a BV in the Netherlands requires more initial capital and administrative procedures.

    How to Start Your Tutoring Business in the Netherlands?

    Now that you understand the market and legalities, let’s delve into the practical steps of starting your business:

    Develop a Business Plan: 

    One of the first steps for establishing a tutoring business in the Netherlands is to develop a business plan which outlines your business concept, target market, pricing strategy, marketing plan, and financial projections.

    Choose Your Business Structure: 

    Based on your needs and risk tolerance, select from the sole proprietorship, partnership, or BV options. A Dutch BV is the most preferred option for registering a business in the Netherlands. Our specialists can guide you in registering your Dutch BV in the Netherlands.

    Register Your Business: 

    Once your business structure is selected, you can proceed with company formation. You can complete the online registration process with the KvK. Our professionals from OnDemand International can streamline the registration process for you.

    Recruit Tutors: 

    Once your business is incorporated in the Netherlands, you can select qualified and experienced tutors with strong communication and subject matter expertise. Consider offering competitive rates and professional development opportunities.

    Find a Suitable Location: 

    While online tutoring is popular, a dedicated physical space creates a professional atmosphere. Consider accessibility by public transport and bike storage for students.

    Develop Your Online Presence: 

    Create a user-friendly website showcasing your services, tutors’ qualifications, and success stories. Make use of social media channels to establish connections with parents and prospective students.

    Market Your Business: 

    Implement a targeted marketing strategy, including online advertising, partnerships with schools and educational institutions, and offering free consultations.

    Effective Marketing Strategies for Tutoring Businesses in the Netherlands

    Marketing plays a crucial role in the success of your tutoring business. Here are some effective strategies to promote your services:

    • Local Networking: Make contacts and recommendations via networking with parents, teachers, and schools, attending education-related events, and joining professional associations.
    • Online Presence: Build a professional website that showcases your products, testimonials from satisfied customers, and pricing points. By making your website optimized for local search engine optimization, you may increase its visibility in search engine results.
    • Referral Programs: Encourage satisfied clients to refer their friends and family members by offering incentives like discounts or free sessions for successful referrals.
    • Community Involvement: Participate in community events, volunteer programs, and school activities to demonstrate your commitment to education and foster goodwill within the community.

    How to Choose the Most Appropriate Location for Your Tutoring Business in the Netherlands?

    The location you choose for your tutoring business can have a big impact on its success. When choosing a place, take into account the following aspects:

    • Accessibility: Choose a location that is easily accessible to your target audience, whether it’s a central urban area, suburban neighbourhood, or educational hub.
    • Demographics: Examine the area’s population density, income distribution, and level of education attained to make sure it matches your target market.
    • Competition: Examine local educational institutions and tutoring centres that are currently in operation to gauge rivalry and spot niche markets.
    • Facilities: Assess the places’ acceptability in terms of amenities and facilities, like parking, study spaces, public transportation access, and classrooms.
    • Regulatory Considerations: To ensure compliance and prevent possible legal complications, double-check building codes, lease agreements, and zoning rules.


    Starting a tutoring business in the Netherlands is an exciting chance to develop a profitable business and positively touch the lives of students. You may position your tutoring firm for success in the ever-changing Dutch education scene by comprehending the market demand, managing regulatory constraints, putting successful marketing techniques into practice, and choosing the ideal location.

    If you’re ready to turn your vision into reality and establish your tutoring business in the Netherlands, OnDemand International is here to support you every step of the way. From company setup to additional business registration services such as acquiring virtual office space and bank accounts, OnDemand International ensures a seamless and hassle-free experience. Reach out to us right now to confidently start your business path!


    Yes, foreign entrepreneurs can start a tutoring business in the Netherlands by registering their business with the Dutch Chamber of Commerce (KvK) and fulfilling legal requirements.

    Even though they are not required, having relevant teaching experience or educational credentials might help you stand out from the competition and draw in clients.

    You can differentiate your tutoring business by specializing in niche subjects, offering personalized learning experiences, providing flexible scheduling options, and delivering exceptional customer service.

    There is still a need for tutoring services in rural locations, particularly for online tutoring or speciality disciplines that are not easily accessible locally, even though the demand for tutoring services may be higher in urban areas due to population density.