Strategic Planning: Importance, Types, Steps & Advantages

Strategic planning is the process of developing unique business plans, putting them into action, and analyzing the performance in terms of a company’s overall future goals.


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    strategic planning

    What is Strategic Planning?

    Strategic planning is the process of developing unique business plans, putting them into action, and analyzing the performance in terms of a company’s overall future goals. It is an idea that emphasizes a company’s vision and mission that is being met through combining different sectors such as financial accounting, sales, and human resource management.

    A strategic plan is the result of strategic thinking. It frequently appears in a planning paper. Employees, consumers, business associates, and shareholders will be able to readily discuss, understand, and implement these strategies. Strategic planning is done on a regular basis by businesses to examine the impact of evolving market, commercial, economic, and regulatory factors. At that point, a strategic plan may be modified and amended to incorporate any future strategies.

    Importance of Strategic Planning

    Each multinational organization has a strategy and understands where it wants to go. When launching an organization, keep in mind that you have a plan that includes objectives, deadlines, and a mission statement. Spending the effort to examine and estimate the company’s past success on a regular basis provides it with a blueprint to continue.

    The objective:

    The planning process begins with a core mission that gives a corporation a feeling of meaning and purpose. The company’s mission outlines who it is, what it is doing, and where it intends to go. Mission statements are usually broad but specific. A company in the education sector, for instance, might aim to be the leader in digital online instructional apps and resources.

    Time Management:

    Finding time to prepare your organization might be difficult. Other, more important responsibilities, such as striving to increase sales, may take priority; nonetheless, setting out time on a regular basis will help you stay on top of your business. 

    Setting aside a few hours each day or week to work on your plan should be part of your daily or weekly routine. During this time, you can review the previous week’s financial results and update any marketing campaigns to ensure that your company is on course to meet its objectives. If it isn’t, you’ll have to make changes to get back on track.


    Setting goals is a component of strategic planning. SMART goals or other quantitative measurement goals are used in most planning. Measurable objectives are vital because they allow corporate leaders to assess how well the company is meeting its objectives and achieving its entire purpose. Planning for the imaginary instructional company could include launching the first edition of an online educational network or increasing sales of an existing solution by 30% in the following year.

    Assessment and revised version:

    Strategic planning enables company executives to assess performance against the strategy on a regular basis and make changes or additions as changes occur. For instance, a company may want to have a global presence, yet policy and institutional restrictions may limit its potential to function in particular locations. As a result, corporate leaders may need to adjust the strategic plan’s goals or performance measures.

    Checking up the previous plans and performances:

    Assessing your old policy and comparing it to your actual results is an important element of the planning process. You will be able to plan more correctly the more expertise you gain with the planning process and the operational side of your organization. After you’ve had your firm up and running for a while and set aside time to follow through on your strategic plan, you’ll be able to identify your company’s strengths and weaknesses.

     This would allow you to correct course, possibly altering your business plan and goals to focus on your strengths while eliminating your weaknesses, so strengthening your company, and increasing your chances of meeting your objectives.


    5 Steps in Strategic Planning

    Depending upon the type of company and the level of details necessary, there are a variety of approaches to the planning process. These five steps can be summarized for most long-term planning periods:

    1. Recognize:

    The initial stage in the planning method is determining a firm’s current status. This is where investors examine the internal and external environment using the current strategic plan, which includes the mission statement and protracted strategic objectives. To understand the success of the economy and the route to the future, these evaluations can comprise a requirements analysis or a SWOT analysis.

    2. Take priority:

    The strategists then develop targets and programs that align with the organization’s mission and goals helping the company achieve its objectives. Since there are numerous possible objectives, management prioritizes the most significant, useful, and pressing ones. Goals often contain a schedule and economic indicators or KPIs for assessing success, as well as assessment of resource needs, such as finances and technology.

    3. Create:

    This is the core emphasis of strategic planning, in which partners work together to develop the stages or strategies required to achieve a specified strategic goal. This may entail developing a number of short-term operational business strategies that are aligned with the overall strategy. Stakeholders involved in the planning process utilize a strategic framework and other tools to visualize and edit the approach. Expense and opportunity sacrifices that represent corporate priorities, may be made while designing the plan. Some ideas may be rejected by designers if they do not fit the protracted vision.

    4. Incorporate:

    It’s time to start putting the overall plan into action after it’s been prepared. To set roles, invest money, alter policies and procedures, and develop monitoring and management and efficient communication throughout the business is required. Strategy formulation and regular strategic assessments are usually part of the implementation process to make sure that objectives remain on course.

    5. Update:

    As company conditions change and new possibilities arise, a strategic plan is evaluated and amended on a regular basis to alter priorities and reconsider goals. Quarterly evaluations of indicators are possible, as are annual revisions to the strategic plan. Stakeholders can review performance against goals using ratio analysis and other techniques.

    Types of Strategic plans

    Generally, strategic planning operations are divided into three categories. They are organized as follows:


    A corporate-centric strategy describes the company’s performance. It emphasizes organizing and coordinating the company’s infrastructure, policies and procedures, and top people in order to attain the desired outcomes. Research and development skunkworks, for instance, might be designed to operate flexibly and on an occasional basis. The leadership team in accounting or HR might appear different.


    A business strategy concentrates on the organization’s core features, establishing a comparative edge and future growth. These strategies embrace a mission that includes assessing the external factors, establishing objectives, and allocating financial, physical, and technological resources to achieve those objectives. This is a common strategic vision.


    Functional strategic plans are integrated into company strategy and focus on individual divisions or sectors such as advertising, HR, finance, and innovation. While establishing a budget and allocating resources, functioning plans focus on guidelines and policies, such as security controls.

    Who does strategic planning in a business?

    The strategic planning method is normally led by a committee. 

    Experts suggest that the committee comprises people from all sections of the company and operates in an accessible manner, with all information documented from beginning to end. The committee conducts research and accumulates data in order to better comprehend the group’s current state and future influences. To evaluate or question its appraisal of the data, the committee should seek comments and feedback.

    The committee develops standards to help the company assess how well it is meeting its objectives as it executes the comprehensive strategy. The planning procedure should also establish which leaders are responsible for making sure that the comparison activities occur at the scheduled periods and that certain goals are fulfilled.

    The committee can choose from a variety of approaches or stability and structure designed to help leaders navigate this approach. These approaches guide the committee through a set of phases, including analysis or evaluation, strategy development, and the formulation and communication of the activities needed to get the business closer to its strategic goal.

    What is Strategic Management?

    The management of a firm’s resources in order to meet its aims and outcomes is known as strategic management. Strategic planning, examining the competitive situation, studying the internal structure, reviewing policies, and guaranteeing the leadership implements plans throughout the organization are all part of strategic management.

    Strategic management can be used by businesses, institutions, charities, and other organizations to set goals and achieve targets. Versatile businesses may find it easy to adapt their architecture and objectives, whereas rigid businesses may rebel at alter. A strategic manager could be in charge of overseeing strategic action plans and coming up with solutions for companies to accomplish their baseline targets.

    Strategy Map

    A strategy map is a planning method or blueprint that enables investors to see a company’s overall plan as one interconnected visual. 

    The occurrence links among the aspects of a business strategy can be easily understood and reviewed using these representations. All strategy maps focus on the four primary business categorizations: finance, consumer, internal operations, and learning and innovation. Objectives can be categorized into four categories, and links or interconnections between them can be developed.

    Overriding objectives can be translated into specific plans and goals that can be connected and executed using a strategy map. Strategy mapping can also help detect competitive challenges that aren’t easily noticeable.

    One of the examples is: A monetary aim of cost reduction and an IBP objective of improving its efficiency might be included in a strategy map. These two aspects are connected, and they can assist employees to understand how initiatives like HR processes and workflows can help the organization save money while also meeting two strategic priorities.

    Benefits of Strategic Planning

    Due to the obvious instability of the economic landscape, many companies employ responsive rather than proactive methods. Responsive methods are usually only effective in the short term, even if they do take a significant number of resources and capacity to process. Strategic planning enables businesses to plan ahead of time and solve difficulties in a more long-term manner. They allow a corporation to exert influence rather than simply react to events.

    • Employees in the organization are empowered: Workers’ perception of efficiency and significance in the firm’s overall success is strengthened by enhanced conversation and interaction at all phases of the process. As a result, decentralizing the strategic planning process by incorporating relatively low executives and people all through the business is critical.
    • Using a rational, structured approach to assist in the formulation of effective tactics: This is frequently the most significant advantage. According to certain research, irrespective of the effectiveness of a company’s activities, the strategic implementation contributes significantly to enhancing the overall performance of the firm.
    • Interaction between workers and employers has improved: Communication skills are essential to the long-term planning process’s effectiveness. It begins with superiors’ and employees’ interaction and communication, demonstrating their dedication to accomplishing organizational goals.
      Management and workers can demonstrate dedication to the company’s success by using strategic planning. This is due to their understanding of the company’s operations and motives. Companies can effectively comprehend the connection between their productivity, the company’s performance, and reward thanks to strategic planning. As a consequence, both management and staff become more innovative and creative, fostering the company’s further development.


    How often should strategic planning be done?

    The contemporary strategic planning technique is intended to assist businesses in gaining a fresh perspective on themselves and positioning them for improvement and growth. The emphasis is on developing a strategy that enables an organization to successfully deal with change be it an opportunity or a risk. While remaining faithful to its vision and mission statement and without losing track of its most critical protracted ambitions.

    There are no set rules for how often a strategic planning process should occur. There are, nevertheless, certain common approaches.

    • Quarterly evaluations: Once a quarter is a good time to assess the estimates that have been established during the strategic planning and evaluate progress by comparing KPIs to the strategy.
    • Yearly evaluations: A annual review allows business owners to evaluate KPIs from the preceding four quarters and make educated planned revisions.


    The best method to secure your team’s growth is to plan for the future. Making an original plan and sharing it with your staff will guarantee that all are on the same page. Taking a moment to analyze your firm’s results and compare them to your strategy will assist guarantee that the processes and regulations that affect the company remain in place, while those that do not will be eliminated. Creating a comprehensive strategy may appear uncomfortable and challenging at first, but with practice, you will be able to steer your company appropriately.


    When developing a strategic framework, one of the very first things a business should do is construct scenarios. An organization may need to dramatically restructure itself and restructure its key skills depending on the situation.

    As part of reviewing their present position, several companies solicit input from staff on existing challenges and concerns. Some encourage employees in gathering feedback on already-made strategic goals, while others participate actively in the plan’s development.