register a digital marketing company in singapore


In the current digital era, the significance of online presence and marketing tactics cannot be overstated. As businesses strive to thrive in the digital landscape, the need for services related to digital marketing is still growing. If you’re considering starting a digital marketing company in Singapore, you’re on the right track to tap into a vibrant market known for its business-friendly environment and robust infrastructure. However, registering your digital marketing business in Singapore can be a difficult procedure to navigate without the right assistance. 

This article serves as your comprehensive roadmap, covering legal requirements, business structure, registration procedure, necessary documents, tax implications, licensing, permits, and the undeniable benefits of establishing your digital marketing company in Singapore.

Business Structures for Setting up a Digital Marketing Company in Singapore

The optimal business structure depends on several factors, including the number of owners, the desired level of liability protection, and growth aspirations.

Here’s a comparison of the most common options:

Sole Proprietorship 

Simplest structure, but the owner bears unlimited liability. Suitable for very small-scale operations.


In a partnership, two or more people share responsibility in addition to ownership and earnings. provides greater freedom compared to a single proprietorship, however, liability issues still exist.

Limited Liability Partnership (LLP)

Similar to a partnership, partners are not fully liable for commercial debts. A good option for small to medium-sized digital marketing agencies seeking some liability protection.

Private Limited Company (Pte. Ltd.) 

private limited company in Singapore is the most popular choice, offering clear separation of ownership and liability. Pte. Ltd. companies enjoy greater credibility and flexibility for future growth and investment.

Procedure for Registering a Digital Marketing Company in Singapore

Choose a Business Entity

Decide on the most suitable business entity for your digital marketing company. Options include Sole Proprietorship, Partnership, Limited Liability Partnership (LLP), or Private Limited Company (Pte Ltd). A Private Limited Company is the most commonly used structure due to its limited liability protection and scalability.

Registration of Company Name 

Choose a name that is both distinctive and significant for your business, and make sure it adheres to the rules established by the Accounting and Corporate Regulatory Authority (ACRA). The name that is selected must not be insulting or violate any already-registered trademarks.

Appointment of Directors and Shareholders

Determine who your company’s directors and stockholders are. A Singapore corporation needs to have a minimum of one shareholder and one director who resides in Singapore.

Registered Address

Give a local registered address for your company’s office. This address will be utilized for official correspondence.

Memorandum and Articles of Association 

Draft the MAA, which outlines the company’s constitution and rules governing its operations. It contains information about the goals of the business, as well as the rights and obligations of directors and shareholders.

Company Registration

Submit the necessary documents, including the MAA, identification documents of directors and shareholders, and proof of registered address, to ACRA for company registration.

Receive Certificate of Incorporation 

Following the approval of your application by ACRA, you will receive a Certificate of Incorporation, indicating that your company is legally registered.

Obtain Necessary Business Licenses

Depending on the nature of your digital marketing services, you may need specific licenses or permits. For instance, if you offer advertising services, you may require a license from the Media Development Authority (MDA).

Documents Needed for Establishing a Digital Marketing Company in Singapore

  • Identification documents of directors and shareholders (passport or Singapore identity card).
  • Proof of registered address (utility bill or tenancy agreement).
  • Memorandum and Articles of Association.
  • Consent to Act as Director/Shareholder forms.

Tax Implications for Digital Marketing Companies in Singapore

Singapore is a favoured location for enterprises globally due to its alluring tax structure and incentives.

Here’s what digital marketing companies need to know about taxes:

  • Corporate Tax: Singapore follows a territorial tax system, where only income generated within Singapore is taxed. The corporation tax rate is set at 17%, and new businesses may be eligible for tax breaks and incentives.
  • Goods and Services Tax (GST): If your digital marketing services are provided to clients in Singapore and your annual turnover exceeds S$1 million, you must register for GST and charge a 9% tax on your services.
  • Withholding Tax: Digital marketing firms may be required to withhold tax from royalties or service fees they pay to non-residents. The tax rate changes based on the type of payment and tax treaties between Singapore and other countries.
  • Employment Taxes: If you hire employees in Singapore, you’ll need to comply with payroll tax obligations, including Central Provident Fund (CPF) contributions and withholding tax on employees’ salaries.

Benefits of Registering Your Digital Marketing Company in Singapore

Strategic Location 

Singapore is ideally situated to build your digital marketing firm as it provides quick access to regional markets due to its strategic location in Asia.

Sturdy Infrastructure

Singapore offers businesses the assistance they need to prosper in the digital economy thanks to its top-notch infrastructure and highly qualified workforce.

Pro-Business Environment 

Singapore is renowned for its pro-business laws, little taxation, and effective legal system, all of which foster an atmosphere that is favourable to entrepreneurship.

Global Connectivity

As a global financial and business hub, Singapore offers unparalleled connectivity and networking opportunities, enabling companies to tap into international markets.

Access to Talent

Singapore’s multicultural environment attracts talent from around the world, providing digital marketing companies with a diverse pool of skilled professionals.


The digital marketing landscape in Southeast Asia is flourishing, and Singapore stands out as a prime location to launch your digital marketing agency. With its streamlined registration process, favourable tax regime, and access to talent and markets, Singapore empowers your business to thrive in the digital age. By heeding the instructions in this guide and taking into account the many advantages, you’ll be well-equipped to navigate the registration process and establish a successful digital marketing company in Singapore.

OnDemand International can assist you with every step of registering your digital marketing company in Singapore. Our team of experts can guide you through the legalities, ensure smooth registration, and even offer ongoing support for other business-related services. Contact OnDemand International today and let’s turn your digital marketing vision into a reality in Singapore!


While a physical office is not mandatory, you have to give a local registered address for formal correspondence. This address can be a commercial space, a virtual office, or the address of your company secretary.

New startups in Singapore may qualify for tax exemptions and incentives under schemes such as the Partial Tax Exemption and Start-Up Tax Exemption.

Annual filing of financial statements with ACRA, filing of tax returns with the Inland Revenue Authority of Singapore (IRAS), and maintaining a registered office address are some key ongoing compliance requirements.